The United States Navy has been in the service of the United States and its people for quite a period of time. It has grown with the country it has pledged to serve, in practically all ways possible – even more so, perhaps, from a technology standpoint.
It therefore does not come as a surprise that the U.S. Navy has a presence in one of the most popular and widely-used devices of today – the iPhone.
America’s Navy goes with every American with an iPhone and iPod Touch, through an app. The free app, which is available for download from iTunes and through the Navy’s recruiting website, Navy.com, was launched in August 2010. It provides information about “the most powerful sea, air and land force” in the world, including the latest photos, videos, and news (from the Navy website), as well as job descriptions and career information. It is, therefore, as much a tool for information dissemination as it is for recruitment.
At the time of the Navy app’s launch, Lt. Cmdr. Garth Gimmestad, Navy Recruiting Command’s (NRC) director of Marketing Plans Division, said: “[The app] is meant to provide Navy’s multiple and varied audiences the opportunity to learn more about, and engage with the U.S. Navy in an informative and entertaining, not to mention convenient, manner… Not only can someone look up information about the Navy, but they can even locate a recruiter in their area as well.”
The app was developed through the NRC and Campbell E-Wald.